This is our top urban preset. Urban Cool just perfectly intensifies cool hues by adding green, blue, and violet tones. The effect is stunning. It also creates a moody feel by boosting saturation and making photos look vivid yet calm and cool.
The preset is balanced with tones just intense enough to bring out a modern look. This is best used in street photography and various urban scenes. If you are into modern aesthetics and photographing urban scenes and portraits, this preset is a must-have. After all, there is a reason why it’s so popular! Just take a look at our examples below to see for yourself.
Creates a Cool Modern Urban Aesthetic
Cool and Clear. Take a look at this photo of New York City. You can easily notice the change in color temperature and the added blue tones. Just look at the building lining the street and the pavement itself. There is now a layer of cool hues that makes the shot look modern and dramatic.
Try to also observe how we increased the midtone clarity and softened the highlights. These settings help reveal more details and add to the definition. We’ll talk more about this effect in the next examples.
Reinforces Tones for a Moody Look and Feel
Clear and Defined. In this example, you can easily notice the difference in clarity. The subject now looks more defined and set apart from the background. This is exactly the result that we are going for as we intensify some dark regions. Some elements of your photo would just pop more. Best of all, the darker blacks now add to the moody look and feel.
Produces Vibrant Colors in Urban Photos
Vibrant City. Let us now examine how the preset transforms colors. We can see the effect more closely in this example. First, observe how Urban Cool converts tones from warm to cool. The original Before photo has this tinge of warm magenta, while the rendered After shot now looks bluer. It matches the scene now. Look at how the blues blend so much better on the pavement and even the camera itself.
The colors look deep and rich now, too. We applied some adjustments to make sure that you get the best urban style. Compare the colors of the bricks, the man’s skin tone, and the passing yellow vehicle. Let’s try another example.
Makes Urban Portraits Stylish and Dramatic
Dramatic and Colorful. Try to observe how Urban Cool processes the colors of the graffiti or street art, and how much more defined the man looks in front of it. The entire photo just looks livelier and more dramatic. The tones are bolder, the colors more vibrant, and the blues make the entire photo modern. You can more easily appreciate the textures now, too! This is the result that you get when you use the preset on urban portraits.
Accentuates Textures and Fine Details
Crisp Textures. For our last example, we’ll show you how we tweak the texture. This isn’t just a simple increase in sharpening. We also combine our settings in tone. After all, when tones aren’t so harsh, if they are optimized well enough, it’s just easier to spot the details. We complement this effect, as mentioned, with enhanced depth and definition. In the photo above, try to compare the textures in the woman’s clothing, her backpack, the terrain, and the mountain landscape in the background.
Urban Cool is for Lightroom Mobile, Desktop, and…
Like all our presets, you can absolutely use Urban Cool as is, right out of the box. With any preset you might need to make adjustments to accommodate your specific camera, settings, lighting and subject matter.
- Entirely Adjustable
- Compatible with Lightroom 4, 5, 6, and CC
- Performs with both PC, Mac, and Mobile
- Applicable to both RAW and JPG images
- 100% Free