A orange-brown photo of an instant camera on a white desk

Viva 665 is a free Lightroom preset that coats images with a soft brown tone for a warm retro look. Its tones are also optimized for depth and detail. It is a charming film effect that can be applied to various types of photography.

This classic preset is not sensitive to an image's lighting, so you can apply it to photos taken both indoors and outdoors. If you want to make the most of its soft look, try using it on images that are primarily illuminated by bright and diffused light. Sunlight can also help draw out the preset's rich brown tones even more.

You can also apply Viva 665 as an Instagram filter! Its distinct retro tones will make your photos attractive, plus it will give your feed a professional and cohesive look.

Tints Images with Warm Brown Hues

A warm brown retro film photo of a woman wearing a brown hat and holding the photographer's hand

Retro Browns. The preset primarily creates its retro motif by customizing the RGB settings curve. It tweaks and blends each to create the signature warm brown hues. These coat the entire image, over the color adjustments that will be applied later on.

Viva 665 further enhances this effect by moderating tones. It softens highlights and lightens shadows a bit so none would stick out or appear harsh. Like its tint, the preset refines these tonal improvements in the tone curve as well.

Try to examine the results in the After photo above. All of these tweaks come together to produce a smooth yet vintage preset. Notice that even with the vibrant tint, you can still distinguish the photo's original hues.

Softens Midtones

A warm brown retro film photo of a couple kissing outdoors

Smooth Tones. To recreate the texture of most retro film photos, Viva 665 reduces clarity a bit. This lightens midtones and creates a softer, flatter, look. As you can see in the example above, this effect complements the previous tonal adjustments.

Even with all the lightening tweaks, notice how the preset still retains depth. The subjects of the image remain clearly defined. From these examples so far, you will notice that Viva 665 mostly layers its effects rather than alter photographic elements. It is conservative in its adjustments.

Refines Color Saturation and Luminance

A warm brown retro film photo of a road lined with trees on one side and an open landscape in the other

Lightened Hues. The preset refines the saturation and luminance of each color through Lightroom's HSL panel. It sets these in varying degrees, keeping in mind its layer of warm tones. This optimizes colors specifically for its vintage motif.

The preset lowers the saturation of all colors except for green. As you can see in the After photo above, this keeps the green hues of plants and trees distinguishable over the preset's brown tint. This is, therefore, more apparent in landscape photos.

A warm brown retro film photo of a woman wearing a denim jacket and holding a white mug of coffee

Customized Brilliance. The preset adds more brilliance to colors blue, purple, and yellow. This means that resulting images would have brighter skies and skin tones. Then, for contrast, it dims and deepens that of red, orange, green, purple, and aqua.

Try to examine the before and after photos above. You can compare the amount of light on the wooden table, the woman's denim jacket, and the skin tones.

Viva 665 is for Lightroom Mobile, Desktop and...

LikeĀ all our presets, you can absolutely use Viva 665 as is, right out of the box. With any preset, you might need to make adjustments to accommodate your specific camera, settings, lighting and subject matter.

  • Entirely Adjustable
  • Compatible with Lightroom 4, 5, 6 and CC
  • Performs with both PC, Mac, and Mobile
  • Applicable to both RAW and JPG images
  • 100% Free

Portrait Free Lightroom Presets

This Free Lightroom Preset was last updated on July 21, 2020


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