Old Town is a premium Lightroom preset that intricately deepens tones and softens colors. It, therefore, gives photos a dramatic atmosphere with its dark aesthetic. This is such an artistic preset to use: it heightens and augments the specific mood of your image.
This preset looks amazing on travel photos, whether shot indoors or outdoors. The style of this preset is versatile enough to be used on all types of photography. It is, after all, an aesthetic that we can consider cinematic; the preset will make your photos rich, mysterious, and compelling.
Try it as an Instagram filter to make a set of photos unified or professionally cohesive.
Warms and Adds a Soft Tint
Tender Warmth. This premium preset first sets the color temperature and balances the tint of the image. These initial adjustments become the basis for the succeeding tweaks in color and tone. For these, Old Town warms the photo and amplifies its magenta tint. The two then blend and produce a gentle and cozy glow.
You can examine the result in the above nighttime photo. Notice the added warmth and the tinge of magenta — the undersaturated hues mix with these so well, too. These clearly add some complexity to the entire scene.
Optimizes Light and Contrast
Crisp and Dim. This second batch of fundamental tweaks optimizes the amount of light and tonal range of the image. To do this, it slightly lowers exposure and amplifies contrast. As a result, you get a dramatic shot with a broad range of tones.
Even with the soft look, note how the preset sets such an intense and even profound look. With Old Town, even a plain day-to-day snapshot would transform into what looks like a movie still.
Moderates Highlights and Shadows
Balances Tones. Old Town caps the brilliance of whites and blacks, making them deep, crisp, and rich in detail. The preset then more finely adds some light to the extreme dark and light areas by increasing both highlights and shadows. This is tweaked, too, in the tone curve.
To make the tones appear more cohesive with the rest of the image, the preset applies a muted blue tone in the highlights and a soft gray in the shadows. You can examine the result in the above After photo.
Produces Dramatic Neutral Hues
Neutral Cinematic. This preset strips away excessive color intensity. It subdues hues and draws attention to the mood and overall composition. It is precisely the neutral tones that make the resulting images professionally put together.
So, if you want both the allure of a colored picture and the artistic drama of monochrome, consider this Old Town premium preset as the ideal in-between. It creates this signature style by slightly lowering vibrance, saturation, and the luminance of green hues.
Old Town is for Lightroom Mobile, Desktop and…
Like all our presets, you can absolutely use Old Town preset as is, right out of the box. With any preset, you might need to make adjustments to accommodate your specific camera, settings, lighting and subject matter.
- Entirely Adjustable
- Compatible with Lightroom 4, 5, 6 and CC
- Performs with both PC, Mac, and Mobile
- Applicable to both RAW and JPG images