A man facing a vast mountain landscape

Fujicolor 400 W is a free Lightroom preset that replicates the look of photos shot using the classic Fujicolor 400 W film. It produces a retro film look with distinct magenta hues. It also applies subtle tints to accurately copy the elegant tones of the film. To go with its analog look, the preset recreates the charming matte texture.

This preset works best on scenes with sufficient lighting. As a film simulation, this preset can be suitable for any type of photography, from portraits to landscapes. You can, therefore, use it on both indoor and outdoor photos.

💡 Tip: Try using this classic filter on your Instagram! This timeless look can apply to any kind of image and will give your feed a coherent — and timeless — look and feel.


Looking for other Fujicolor presets? Here are the Normal (N) and Cool (C) versions!

Adds a Layer of Cool Magenta

A retro photo of a woman wearing an off-shoulder white top and sunglasses

Cool Retro. To set the aesthetic that this film is known for, Fujicolor 400 W preset cools the color temperature and boosts the magenta tint. It carefully blends the two to produce that unmistakable bluish-magenta motif.

You can easily see the result of these adjustments in the After photo above. Note how the preset not only changed the color of tones in the portrait but also dramatically transformed the mood of the photograph. The resulting image is more charming and dramatic. The mood now matches the woman's expression even more.

Softly Tints to Highlights and Shadows

A woman wearing a yellow top and standing at the coast

Light Accents. Fujicolor 400 W further enhances the preset's film style by tinting highlights and shadows as well. This allows it to add depth without going against the retro look. The preset adds a light mint tone in the highlights and cream in the shadows.

You can examine these accents in the above image. Look at how the light areas have a tinge of mint, while the shadows have a cream tone that blends with the magenta tint. See how these hues artistically affect the look of water and skin tones.

Darkens Tones for Better Definition

A mountain landscape with a lake and trees

Defined Tones. The preset lowers the brilliance of whites and moderates the intensity of blacks. As a result, photos get beautifully defined elements, not looking flat or washed out. This also means that your photos won't have overblown highlights that may otherwise ruin the vintage and analog aesthetic.

Look at the cinematic and soft hues in the After photo above. Even with the lighter look, you can still recognize much detail. All in all, Fujicolor 400 W's unique look coats the landscape with its timeless atmosphere.

Amplifies Color to Produce Vivid Hues

A man in a black shirt on his black motorcycle

Vivid Colors. Lastly, the preset boosts the colors of the image. So, even with the layered colors and tints, you can still have vivid hues. To do this, it increases the contrast, clarity, and vibrance. Then, for good measure, it adds a bit more saturation throughout the image.

You can take a look at its result in the image above; particularly focus on the man's bike in the After photo. Pay attention to the changes in color and tone, and the overall effect in mood.


Fujicolor 400 W preset is for Lightroom Mobile, Desktop and...

Like all our presets, you can absolutely use Fujicolor 400 W as is, right out of the box. With any preset, you might need to make adjustments to accommodate your specific camera, settings, lighting and subject matter.

  • Entirely Adjustable
  • Compatible with Lightroom 4, 5, 6 and CC
  • Performs with both PC, Mac, and Mobile
  • Applicable to both RAW and JPG images
  • 100% Free


This Free Lightroom Preset was last updated on March 25, 2020



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